Students will have an understanding of the various types of information that are required to assist in the formulation of marketing policies and decisions through the completion of this course. Methodology, as well as the orderly collection, recording, examination, and interpretation of data that is necessary for decision-making, is given a lot of attention here. This class will cover the most important aspects of the research study on many aspects of the market, including products, pricing, distribution, and promotion (through advertising, sales promotion, personal selling, publicity, and the use of social media). Students will build an understanding of marketing research as well as the necessary skills, such as constructing questionnaires, collecting primary and secondary data, analyzing data, and writing research reports, by participating in this activity.