| 1 |
Lecture 1 -Introduction to the World of Retailing
|
|
|
2022-02-25
|
|
|
| 2 |
Lecture 2 -Types of Retailers
|
|
|
2022-02-25
|
|
|
| 3 |
Lecture 3 -Multichannel Retailing
|
|
|
2022-02-25
|
|
|
| 4 |
Lecture 4 -Customer Buying Behavior
|
|
|
2022-02-25
|
|
|
| 5 |
Lecture 5 -Retail Market Strateegy
|
|
|
2022-02-25
|
|
|
| 6 |
Lecture 6 -Financial Strategy
|
|
|
2022-02-25
|
|
|
| 7 |
Lecture 7 -Retail Locations
|
|
|
2022-02-25
|
|
|
| 8 |
Lecture 8 -Retail Site Locations
|
|
|
2022-02-25
|
|
|
| 9 |
Lecture 9 -Human Resource Management
|
|
|
2022-02-25
|
|
|
| 10 |
Lecture 10 -Information Systems and Supply Chain Management
|
|
|
2022-02-25
|
|
|
| 11 |
Lecture 11 -Customer Relationship Management
|
|
|
2022-02-25
|
|
|
| 12 |
Lecture 12 -Managing the Merchandise Planning Process
|
|
|
2022-02-25
|
|
|
| 13 |
Lecture 13 -Buying Merchandise
|
|
|
2022-02-25
|
|
|
| 14 |
Lecture 14 -Retail Pricing
|
|
|
2022-02-25
|
|
|
| 15 |
Lecture 15 -Retail Communication Mix
|
|
|
2022-02-25
|
|
|
| 16 |
Lecture 16 -Store Management
|
|
|
2022-02-25
|
|
|