Courses
Business & Economics > Management
- Course
- Managing brands
- Lecturer
- Ataniyazova, Zamira
- University
- Westminster International University in Tashkent
- Period
- Spring 2022
- Language
- Uzbek
Keyword
Syllabus
This course helps students build a practical working knowledge of brand management, how brands work, and how brands are developed and managed to help organizations achieve their goals. Through engagement with a range of key brand theories, models, and concepts, students will apply these to analyze current brand issues and suggest solutions to brand management challenges. Additionally, this course might be of high value to students interested in working as Brand managers in the fast-moving consumer goods industry.
| No. | File | Download |
|---|---|---|
| 1 | 3.Syllabus_Zamira Ataniyazova.pdf | Download |
Courses List
| No. | Course | Format | File | Date |
|---|---|---|---|---|
| 1 | lecture 1 - Consumer Insight | 2022-06-17 | ||
| 2 | lecture 2 - Undercovering consumer mindset | 2022-06-17 | ||
| 3 | lecture 3 - Conducting qualitative research | 2022-06-17 | ||
| 4 | lecture 4 - Designing brand tracking | 2022-06-17 | ||
| 5 | lecture 5 - Measuring brand health | 2022-06-17 | ||
| 6 | lecture 6 - Concept writing | 2022-06-17 | ||
| 7 | lecture 7 Concept testing | 2022-06-21 | ||
| 8 | lecture 8 - Portfolio strategy and brand positioning | 2022-06-21 | ||
| 9 | lecture 9 - Brand strategy | 2022-06-21 | ||
| 10 | lecture 10 - Communication process and master idea | 2022-06-21 | ||
| 11 | lecture 11 - Effective touchpoint planning | 2022-06-21 | ||
| 12 | lecture 12 - Communication development and setting KPIs | 2022-06-21 | ||
| 13 | lecture 13 - Summary - Brand plan | 2022-06-21 |
제목