In this course students will learn about Business Models: what are the different components of a business, it's "system", how it works. The Business Model is a great tool to map out and get an overview of how a business works.
Students will also learn about business model innovation strategies and especially the "new" types of innovation used by startups and large corporations such as Design, Customer Niches, Sales & Delivery Channels, Customer Engagement, Processes and Revenue Models. They will help students to find new sources of growth for your business and differentiate from competition. We will illustrate all these innovation techniques using dozens of recent examples from startups, small and medium businesses and large corporations.