Courses
Business & Economics > Marketing / Sales
- Course
- HOSPITALITY AND TOURISM MARKETING
- Lecturer
- HABUMUREMYI FAUSTIN
- University
- IPRC
- Period
- Fall 2022
- Language
- English
Keyword
Syllabus
This module describes the skills, knowledge and attitude to be acquired by the learner to implement sales and marketing plan. The Lerners will be able to Market services and segmentation of the market , analyze the marketing environment ,develop and promote the Product, Implement Pricing strategies and Probe the market and distribute the product.
| No. | File | Download |
|---|---|---|
| 1 | 3.Syllabus.pdf | Download |
Courses List
| No. | Course | Format | File | Date |
|---|---|---|---|---|
| 1 | Week 1-Marketing versus Customer Satisfaction | 2022-12-16 | ||
| 2 | Week 2-Marketing Plan | 2022-12-16 | ||
| 3 | Week 3 -Target Market and Market Segment | 2022-12-16 | ||
| 4 | Week 4-Marketing 3.0 | 2022-12-16 | ||
| 5 | Week 5-Analyze market environment | 2022-12-16 | ||
| 6 | Week 6- Model of consumer behaviour | 2022-12-16 | ||
| 7 | Week 7-Buyer decision process | 2022-12-16 | ||
| 8 | Week 8-Develop new tourism and hospitality products | 2022-12-16 | ||
| 9 | Week 9-Pricing objectives and approaches | 2022-12-16 | ||
| 10 | Week 10-Pricing strategies | 2022-12-16 | ||
| 11 | Week 11-Promotion mix for tourism and hospitalit products and services | 2022-12-16 | ||
| 12 | Week 12-Public relations and sales promotion | 2022-12-16 | ||
| 13 | Week 13-Tourism and Hospitality distribution channels | 2022-12-16 | ||
| 14 | EXAM | 2022-12-16 |
제목