In today’s digital-first world, businesses rely on digital marketing to reach, engage, and convert their target audiences. This course provides undergraduate students with a comprehensive understanding of digital marketing concepts, tools, and strategies. Students will learn how to create, implement, and measure effective digital marketing campaigns through a blend of theoretical knowledge and hands-on practice.

The course covers key areas such as search engine optimization (SEO), social media marketing, content marketing, email marketing, paid advertising, influencer marketing, and analytics. Students will also explore emerging trends like artificial intelligence (AI), voice search, and augmented reality (AR) in marketing. By the end of the course, students will have the skills to develop and execute a digital marketing strategy for real-world scenarios.