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Week 1. Integrated Marketing Communication
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2026-07-13
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| 2 |
Week 2. Brand Management
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2026-07-13
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| 3 |
Week 3. Buyer Behaviors
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2026-07-13
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| 4 |
Week 4. The IMC Planning Process
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2026-07-13
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| 5 |
Week 5. Advertising Campaign Management
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2026-07-13
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| 6 |
Week 6. Advertising Design
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2026-07-13
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| 7 |
Week 7. Traditional Media Channels
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2026-07-13
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| 8 |
Week 8. Digital and Mobile Marketing
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2026-07-13
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| 9 |
Week 9. Social Media
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2026-07-13
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| 10 |
Week 10. Alternative Marketing
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2026-07-13
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| 11 |
Week 11. Database and Direct Response Marketing and Personal Selling
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2026-07-13
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| 12 |
Week 12. Sales Promotions
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2026-07-13
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