Courses
Business & Economics > Marketing / Sales
- Course
- Business-to-Business Marketing
- Lecturer
- Kamau John Njau
- University
- Africa Nazarene University
- Period
- Spring 2023
- Language
- English
Keyword
Syllabus
The course also referred to as industrial marketing focuses on building capacity in learners in areas of business to business buying process. It exposes learners to the nature and scope of industrial marketing, industrial market segmentation, customers service management in business to business engagement as well as application of four Ps of marketing in industrial buying process with a focus on industrial marketing strategies; Product strategies; Channel strategies; Promotional strategies; Pricing strategies; and International industrial marketing. The course further examines industrial marketing research, application of information communication technology in business to business marketing and ethical issues in business to business marketing.(101 words)
| No. | File | Download |
|---|---|---|
| 1 | .Syllabus(updated).pdf | Download |
Courses List
| No. | Course | Format | File | Date |
|---|---|---|---|---|
| 1 | week 1 # Nature and scope of business marketing | 2023-06-22 | ||
| 2 | week 2 # Business buying process | 2023-06-22 | ||
| 3 | week 3 # Researching the business markets | 2023-06-22 | ||
| 4 | week 4 # Market segmentation | 2023-06-22 | ||
| 5 | week 5 # Customer relationship | 2023-06-22 | ||
| 6 | week 6 # Product strategy for business markets | 2023-06-22 | ||
| 7 | week 7 # Pricing strategy in business markets | 2023-06-22 | ||
| 8 | week 8 # Marketing communication in business markets | 2023-06-22 | ||
| 9 | week 9 # Distribution strategy in business markets | 2023-06-22 | ||
| 10 | week 10 # e-commerce strtaegies for business markets | 2023-06-22 | ||
| 11 | week 11 # Market planning implementation and control | 2023-06-22 | ||
| 12 | week 12 # Ethical issues in business markets | 2023-06-22 |
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