Courses

Business & Economics > Marketing / Sales


Course Name
Marketing of Financial Services
Lecturer Name
Kamau John Njau
University
Africa Nazarene University
Period
Spring 2022
Language
English

Keyword

Syllabus

No. File Download
1 0.Syllabus.pdf Download

Courses List

No. Course Name Format File Date
1 lecture 1 -Introduction to financial services marketing 2022-06-20
2 lecture 2 -Financial service marketing environment 2022-06-20
3 lecture 3 -Financial services consumer behavior 2022-06-20
4 lecture 4 -Identifying and targeting financial services consumer 2022-06-20
5 lecture 5 -Developing and managing financial service products 2022-06-20
6 lecture 6 -Managing channels of distribution for financial services 2022-06-20
7 lecture 7 -Pricing of financial services 2022-06-27
8 lecture 8 -Communication and Promotion of financial services 2022-06-27
9 lecture 9 -The roles of people, physical evidence and processes in marketing of financial services 2022-06-27
10 lecture 10 -Service quality and productivity in financial services marketing 2022-06-27
11 lecture 11 -Customer relationships, retention and loyalty in financial services marketing 2022-06-27
12 lecture 12 -Corporate financial services marketing 2022-06-27
13 lecture 13 -Ethical issues in financial services marketing 2022-06-27

Lecture

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