The active development of the banking sector of the Republic of Uzbekistan, the increase in competition and the emergence of new banking services and products highlight the task of introducing the main elements of marketing into the theory and practice of banking as soon as possible.

The sale of services and products is the most important stage in the activity of any business entity operating in market conditions. Banking as a type of entrepreneurial activity is no exception. Therefore, the goal of all bank services is to develop the client base, expand the scope of banking services provided, conquer the market and, ultimately, increase profits or increase the market value of the bank.

The relevance of the course is due to the aggravation of competition in the banking services market. Under these conditions, using marketing tools, banks can successfully develop, achieving their goals. The content of the course meets the established requirements and includes information on the need for banks to use marketing tools in modern conditions, the banking marketing system, research on the banking services market, the development and implementation of a competitive strategy for banks, and the activities of the marketing service.