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Lecture 1-The concept of marketing in the XXI century.
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2022-03-03
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Lecture 2-Develop marketing strategies and plans.
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2022-03-03
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Lecture 3- Assess the data collection and marketing environment.
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2022-03-03
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Lecture 4-Conduct marketing research and forecast demand.
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2022-03-03
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Lecture 5-Value creation, customer satisfaction and loyalty.
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2022-03-03
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Lecture 6-Analysis of business markets.
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2022-03-03
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Lecture 7-Market segmentation and selection of target segments.
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2022-03-03
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Lecture 8-Formation of brand capital.
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2022-03-03
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Lecture 9-Trademark positioning.
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2022-03-03
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Lecture 10-Competition problems.
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2022-03-03
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Lecture 11-Formulation of product strategy.
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2022-03-03
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Lecture 12-Service development and service management.
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2022-03-03
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